attorney dui florida: How to Keep a Cult Brand Quiet

For a certain set, the allure of Charvet is well-known. The French shirtmaker has been fitting a wide range of clientele—including the likes of Winston Churchill, JFK, Serge Gainsbourg, Yves Saint Laurent, David Beckham, and Chloë Sevigny—for 188 years after all. Yet it has still maintained an air of mystery even among those who can afford to spend around $900 for a full bespoke shirt.

VF's Marisa Meltzer visited with Jean-Claude and Anne-Marie Colban, the low-profile siblings who run the family business, while on a recent trip to Paris. In this tell-all, the Colbans reveal—okay, sorry, I know that's not even believable. Jean-Claude and Anne-Marie hold their cards close to their chests; that's all part of the appeal, of course. Meltzer spent time with the pair to learn more about the Charvet ethos, find out how the shirts are made, and understand how to actually keep luxury quiet.

LINDSEY UNDERWOOD,
SENIOR EDITOR

Why this ad?

Cuffing Season

BY MARISA MELTZER

"We don't like rational. We don't like rational at all."

Charvet is more talked about than ever—and the family behind it wishes we'd be more discreet. For the Spring 2026 issue, senior staff writer Marisa Meltzer visits the siblings who run the business and dress its discerning clientele.

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